At July Grey, we’re all about helping brands connect with their core audience and tell their stories in ways that resonate. So, when Century 21 Circa 72 approached us to help them relaunch their website and craft a PR strategy to match their renewed focus on community, we knew it was a project tailor-made for our team.
Century 21 Circa 72 has been a cornerstone of New Hampshire real estate since 1972, with deep ties to the local community. But after a short period of outside ownership, the agency, led by Steve DeStefano, decided it was time to take things back to basics—putting the focus back on the relationships that had made them such a trusted name for over 50 years. We were thrilled to be part of this transformative journey.
A Digital Transformation with Heart
When we first sat down with Steve's team, it was clear what Century 21 Circa 72 needed—a website that captured the spirit of their community-first approach while offering an intuitive, modern experience for their clients and agents. Our team dove into the agency’s rich history and strong values, and used that foundation to design a website that reflected their authentic personality and mission.
This was more than just a digital makeover. We built a site that’s easy to navigate, visually inviting, and functional. For clients, it offers all the tools they need to start their real estate journey, and for agents, it provides resources to help them succeed. The website is designed to be a reflection of the agency’s deep connection to the community—one where people feel at home from the moment they land on the page.
For us, it was important that this wasn’t just another real estate site. We wanted it to feel personal. So, we incorporated Century 21 Circa 72’s brand pillars—Community Connection, Personal Relationships, Knowledge and Expertise, and Growth and Empowerment—throughout the site’s content, visuals, and overall experience.
A PR Campaign with Purpose
Of course, building the website was just one piece of the puzzle. We also developed a PR campaign to get the word out about Century 21 Circa 72’s return to its roots. Working closely with Steve and his team, we crafted messaging that celebrated their legacy while positioning them for growth in today’s market.
We focused on telling the story behind Steve’s decision to bring the agency back under local ownership. For Steve and his family, this wasn’t just about business—it was about restoring the personal touch and community focus that had always defined Century 21 Circa 72. That genuine commitment to the people of New Hampshire became the cornerstone of our press materials, helping us craft a narrative that media outlets and the public could connect with.
Our PR efforts focused on emphasizing the agency’s dedication to fostering relationships, supporting agents in their success, and guiding families to find the perfect place to call home. We knew this was more than a rebranding effort—it was about restoring trust and reestablishing a connection with the community, so we made sure every piece of communication spoke to that mission.
The Result: A Fresh Start with Familiar Values
What we’re most proud of is how we helped Century 21 Circa 72 stay true to its roots while moving forward with a fresh perspective. The new website and PR campaign perfectly reflect the values Steve and his team wanted to bring back—local expertise, personal relationships, and a deep commitment to the community.
The result? A brand that feels more connected to its audience than ever before. By blending modern design and functionality with timeless values, Century 21 Circa 72 is positioned to continue leading the New Hampshire real estate market while staying true to the relationships that got them here.
At July Grey, we understand that real estate is a personal business, and helping Century 21 Circa 72 reclaim its roots was a great reminder of just how impactful meaningful connections can be.
What’s Next?
We’re excited to see where this next chapter takes Century 21 Circa 72, and we’re proud to remain by their side as they continue to grow. We’ll be here to provide ongoing marketing support, helping them connect with more families, more agents, and more communities across New Hampshire.
At July Grey, we don’t just build brands—we help them tell their stories, connect with their audiences, and grow in ways that feel authentic. If you’re looking to revitalize your brand or take your marketing to the next level, let’s chat. Whether it’s a website relaunch, a PR campaign, or a full-scale strategy overhaul, we’re ready to help you shine.
About July Grey
July Grey is a full-service marketing and design company specializing in brand development, strategic marketing solutions, and digital experiences. We help businesses build meaningful connections with their audiences, drive engagement, and achieve lasting success.
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