About July Grey

We’ve been building toward this for a long time.

July Grey is the evolution of more than a decade spent building businesses, brands, digital experiences, partnerships, and growth strategies.

The name has changed. The work has evolved. The underlying idea hasn’t.

Show Us Your Business

The Through-Line

Different chapters. Same curiosity.

Since 2014, we’ve worked across different industries, business models, and stages of growth. Social platforms changed. New technologies appeared. Businesses grew. Some ideas worked. Others didn’t.

What actually makes people pay attention, believe, choose, and come back?

Get found. Build trust. Drive growth.

How We Think

Most businesses don’t need more marketing. They need to know what matters.

There will always be another tactic, platform, channel, campaign, or thing someone says you should be doing. We’re more interested in understanding where the business is today, where it wants to go, and what is actually getting in the way.

Look first

Understand the business before deciding what needs to change.

Stay curious

The best answer is not always the most obvious one.

Build what matters

The work should have a reason to exist beyond filling a marketing calendar.

The Road Here

The business evolved. The thread stayed the same.

2014–2017

Learning by building — Pine & Bars Co. helped companies navigate a rapidly changing social and digital landscape. Within Pine & Bars, we launched Geotag Filters, a dedicated Snapchat design business that grew out of our work helping brands experiment with the platform. Geotag Filters was sold in 2017, reinforcing a lesson that still shapes how we work today: move early and pay attention to where customer behavior is going.

2018–2023

Following the demand — As Pine & Bars grew, we began seeing more sports agents looking for the same brand and digital support for their players. At the same time, a partnership was taking shape with a UK-based football project. We followed the opportunity and launched Fox Ellis Sports as a separate sports marketing business. It reinforced something we still believe: the best opportunities often come from paying attention to what customers are already asking for.

2024

Becoming July Grey — We exited Fox Ellis Sports and evolved Pine & Bars into July Grey, bringing years of experience under one focused business. The goal was simple: focus on what we do best, helping businesses build, grow, and scale.

Today

Built for what comes next — industries may be different, but the questions usually aren’t: Can the right people find you? Do they trust what they find? Does enough of that attention turn into business?

How We Work

Close enough to understand the business. Far enough away to see it clearly.

July Grey can work alongside an existing team, operate as an extension of it, or take ownership of a focused problem. The structure matters less than getting close enough to understand what’s really happening.

Start with the business

Understand what you sell, who buys it, how decisions happen, and what success actually looks like.

Stay close to execution

Strategy is more useful when the people developing it remain involved in making it happen.

Keep the work practical

We prefer useful decisions and real movement over giant strategy documents that sit untouched.

Change when the evidence does

Good plans evolve. If something isn’t working, we want to know quickly and adjust.

Your Turn

Enough about us. Let’s look at your business.

Show us what you’re working with. We’ll take a look at how people find you, what they see, and where there may be room to make things better.

Show Us Your Business