The price depends on how much can be reused, how much needs to be rebuilt, and what has to move from the old site. Start by identifying which of these three scopes fits.
A fit when the platform and structure still work. Update key pages, tighten the copy, and fix specific design or inquiry issues while keeping most of the site in place.
A fit when the site no longer reflects the business or customers struggle to find the right information. Rework the page structure, messaging, design, and development, then test the site before launch.
A fit when you’re changing platforms or moving a large content library. Scope the CMS records, integrations, URL mapping, redirects, and testing needed to carry the site over.
The biggest scope variables are page count, how much copy needs writing, the number and complexity of CMS collections, integrations such as booking or CRM, and how many URLs need redirects.
Bring your current URL, the pages or features you need, examples of what isn’t working, any copy or assets you can reuse, and a list of tools that need to stay connected.