CASE STUDY · ECOMMERCE CONCEPT
A skincare storefront concept built around clearer product discovery, more confident routine building, and a smoother path to shopping.
SCOPE
Brand direction
Storefront design
Interaction design
WEBSITE HOMEPAGE PLACEHOLDER
THE STARTING POINT
Make a skincare catalog easier to shop.
The experience needed to guide visitors whether they arrived with a product in mind or were still learning what belonged in their routine. The solution was a storefront that leads with clarity, not complexity.
DESIGN PRINCIPLE
“Show the routine. Put the products within reach.”
BRAND DIRECTION
THE WEBSITE
DESKTOP WEBSITE SCREENSHOT
MOBILE WEBSITE SCREENSHOT
Design that helps
people decide.
THE OUTCOME
The work created a clear framework for merchandising, editorial content, and conversion moments, ready to be expanded with real products and customer insight.
01
Clear discovery
02
Guided browsing
03
Confident action
HAVE A PROJECT IN MIND?
July Grey partners with teams building thoughtful brands and websites that turn consideration into action.