CASE STUDY · INSURANCE

Blossom Insurance

A website rebuild that helps New Hampshire families and businesses explore coverage, request a quote, or find help with an existing policy.

SCOPE

Website design & development
Coverage page structure
Domain migration

Blossom Insurance homepage with its coverage headline and a family outdoors

THE STARTING POINT

Make it easier to find the right insurance help.

Someone shopping for home insurance needs a different path from a business owner reviewing coverage or a customer filing a claim. We organized the site around those needs so visitors can find the right information and contact Blossom when they’re ready.

DESIGN PRINCIPLE

“Start with why someone came to the site.”

THE POSITIONING

Local guidance for families and businesses.

Blossom’s homepage message about serving New Hampshire families and businesses

Personal insurance page with quote and policy review options

THE WEBSITE

Clear paths to coverage and customer support.

Homepage section introducing auto, home, and business coverage

Claims and Payments page with four steps and contact options

A clearer next step for every visit.

THE OUTCOME

A site built for shoppers and policyholders.

The rebuilt site gives personal and business insurance their own pages, with clear routes to request a quote or policy review. A dedicated Claims & Payments page helps existing customers find guidance and contact their carrier. July Grey also handled the domain migration.

Distinct coverage paths

Quote and review options

Dedicated customer support

HAVE A PROJECT IN MIND?

Make your services easier to find.

July Grey helps businesses rebuild websites around what customers need to find and do.

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