CASE STUDY · ATHLETE REPRESENTATION
A brand and website that brings player representation, career guidance, and off-ice support into one clear experience for athletes and families.
SCOPE
Branding & visual direction
Service & content structure
Website design & development
THE STARTING POINT
Make the full scope of player support clear.
Representation reaches beyond the next contract. The site needed to explain how Global Hockey Consultants supports players and families, while giving visitors a clear way to explore services, meet the team, and see the athletes it represents.
DESIGN PRINCIPLE
“Put the player first. Make the support easy to see.”
BRAND & STRUCTURE
THE WEBSITE
Young Guns gives emerging players and families a dedicated starting point.
Service details turn a broad offer into specific areas of support.
A clearer picture of
player representation.
THE OUTCOME
The website brings the brand, player profiles, and service information together. Dedicated pages explain the work in more detail, while Young Guns gives emerging players a focused starting point. Contact links keep the route to a conversation easy to find.
01
Consistent identity
02
Clear service structure
03
Paths for different stages
HAVE A PROJECT IN MIND?
July Grey helps businesses clarify what they do and build websites that make it easier for the right customers to start a conversation.