CASE STUDY · KITCHEN & BATH DESIGN

Heartwood Kitchen & Bath

A website rebuild for a Saco, Maine showroom that helps homeowners and contractors explore materials, understand the design process, and start a project.

SCOPE

Website design & development
Product catalog and CMS
Content migration

Heartwood homepage with a bright kitchen and a Start Your Project button

THE STARTING POINT

Bring the showroom experience online.

A kitchen or bath project starts with a lot of choices. Heartwood’s site needed to help homeowners and contractors see what’s available, understand how the team works, and know what to bring to a first conversation.

DESIGN PRINCIPLE

“Give people enough direction to start planning.”

THE POSITIONING

Make the materials easy to explore.

Homepage section explaining Heartwood’s planning and design approach

THE WEBSITE

Give homeowners and contractors a clear place to start.

Homeowner page explaining how to start planning a kitchen project

Heartwood contact page with Saco showroom details and a project inquiry form

From browsing materials to planning a project.

THE OUTCOME

A site that supports the first showroom conversation.

July Grey rebuilt the product browsing experience around cabinetry, countertops, and hardware, and migrated existing articles. Dedicated pages give homeowners and contractors their own starting points. The contact page brings the project inquiry form and showroom details together.

Browsable product collections

Homeowner and contractor paths

Clear project inquiries

HAVE A PROJECT IN MIND?

Make it easier to start a project.

July Grey builds and rebuilds websites that help customers explore their options and know what to do next.

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