CASE STUDY · HOCKEY DEVELOPMENT
A website built to make one-on-one video coaching clear, help players and parents understand the offer, and find the right starting point.
SCOPE
Positioning & messaging
Offer & package structure
Website design & development
THE STARTING POINT
Make expert coaching easier to understand.
Video coaching needs more explanation than a list of sessions. Players and parents need to understand what happens in a review, how it relates to their game, and which package fits. The site brings those decisions into one clear journey.
DESIGN PRINCIPLE
“Make the coaching clear. Make the next step easy.”
THE APPROACH
THE WEBSITE
Clearer choices for
players and parents.
THE OUTCOME
The site connects the coaching approach, player development stages, and package details in one place. Visitors can see what a review covers, compare ways to work with Pro Hockey Lab, and choose a next step.
01
Clear coaching offer
02
Player-focused content
03
Defined packages
HAVE A PROJECT IN MIND?
July Grey helps businesses clarify what they do and build websites that make it easier for the right customers to start a conversation.