CASE STUDY · SITEWORK & INFRASTRUCTURE

R.E. Freeman & Sons

R.E. Freeman & Sons

A website for a New Hampshire contractor that makes it easier to find the right underground service and request a quote.

SCOPE

Website design & development
Service page structure
Google & Meta advertising

R.E. Freeman & Sons branded image of an excavator at a residential site
R.E. Freeman & Sons branded image of an excavator at a residential site

THE STARTING POINT

Make specialized work easy to understand.

A homeowner replacing a septic system and a contractor planning underground utilities come to the site with different questions. We organized the site by service so each visitor can find the relevant work and know how to ask for an estimate.

DESIGN PRINCIPLE

“Start with the job the customer needs done.”

THE SERVICES

Give each kind of work a clear place on the site.

Give each kind of work a clear place on the site.

Sitework and infrastructure image
Infrastructure service image
Field work image

THE WEBSITE

Help visitors move from scope to quote.

Help visitors move from scope to quote.

Contractor work image

From finding the right service to describing the job.

THE OUTCOME

A website built around the work and the inquiry.

A website built around the work and the inquiry.

The site gives septic, excavation, drainage, and utility work dedicated pages. The quote form lets visitors identify the service they need. July Grey also supported the site with Google and Meta advertising.

01

Dedicated service pages

02

Service-specific inquiries

03

Google and Meta campaigns

HAVE A PROJECT IN MIND?

Make it easier for customers to request a quote.

Make it easier for customers to request a quote.

July Grey builds websites and campaigns around how customers find your services and get in touch.

We design and execute growth systems that turn visibility into customers and customers into measurable revenue.

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© 2026 July Grey LLC. All rights reserved.

We design and execute growth systems that turn visibility into customers and customers into measurable revenue.

NewsLetter Subscribe

© 2026 July Grey LLC. All rights reserved.

We design and execute growth systems that turn visibility into customers and customers into measurable revenue.

NewsLetter Subscribe

© 2026 July Grey LLC. All rights reserved.